Which Website Performance Indicators To Must-have For Great User Experience?
The website is the façade of your business, so needs to be practical and impressive. Today, people expect a user-friendly, aesthetic, and fast-loading platform. So, it is essential to monitor website performance. Website performance monitoring tools are evolving.
You first need to figure out the kind of monitoring your business website needs. However, even choosing the right metrics can be overwhelming. The right metric to choose will depend on your business type and website. However, here are some must-have website performance indicators every business needs to monitor for a better user experience.
Today, businesses heavily depend on their website presence on the internet. A few minutes of downtime can negatively impact the revenue. An inaccessible website hinders the workflow of the business.
Frequently occurring downtime can damage a company’s reputation. However, uptime monitoring is a crucial site performance indicator. It is recommended to struggle for 99.999% of uptime. Check key page uptime from different locations. It is essential to get as close to 100% as possible.
TTFB or Time to First Byte
TTFB determines the web server’s response to requests from users. It calculates the time a user makes an HTTP request to the first byte of the page the user’s browser receives. The majority of online users are edgy and before 3 seconds they leave the page.
You can lose more than 40% of visitors if a page takes 3 seconds to load, even if your website content is awesome. Check TTFB from different locations during on & off-peak hours.
Full page loading time
Website visitors can only respond to the offers if the entire page is loaded, including videos and images. Load delays have cost Amazon a 1% revenue loss per 100 minutes.
With an idea of full load speed, you can take action and enhance search ranking and user experience. For every 1 sec of load time enhancement, Walmart increases 2% of conversion rates.
Links that lead to nowhere hit the 404 error page. It can be due to misspelled destination URL or deleted page. However, this can frustrate visitors. It gives an impression that your website is not organized.
It can even impact conversions and sales. Your search rank can decline. With professional tools, you can regularly keep an eye on broken links and fix them.
Slow responding site performance can be due to a database issue. Monitor database queries response time and optimizes the ones that take the most time. If query results contain error messages or the outcomes are beyond the expected range then the monitoring tool sends an alert notification.
Web server’s hardware
Less disk space accompanies several errors. Database entries, videos, photos, and log files consume lots of disk space. Insufficient disk space and high CPU load can collapse your website.
High CPU load defines how multiple CPU processes active at the same time can slow the entire server. It can be sudden due to some new feature that attracted more traffic. If a high CPU load is experienced consider hardware upgrading.
You also need to monitor website visitors and quality because with tough competition there is a need to gain an edge!